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Once you determine your brand personality, refine your content to match. Its feed focuses on the bold, on-the-go lifestyle of its millennial audience and features fun images to drive engagement. Taco Bell is another great example of brand aesthetic. Ideally, brand aesthetic helps your brand become recognizable, meaning someone could see your picture in their feed and instantly know it’s yours … without seeing the name. What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?Īpartment Therapy's brand personality is bright, clean, and organized, and its account reflects all three of those traits. To prevent this, maintain a consistent brand aesthetic on your Instagram account.ĭetermine what this looks like by thinking about your brand personality. Random or disjointed content confuses your audience and can cause you to lose followers.

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Manage and plan your Instagram content with our free calendar guide and template. With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts. Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. Fill in your calendar with some Instagram post types and plan your captions, hashtags, and posting times in advance. Configure an editorial calendar.Ĭreating an editorial calendar can help you save time and manage your Instagram presence. Adding unique content into the mix will help your business to stand out from the rest. While auditing your competitors’ content, take note of any opportunities they might’ve missed. This information can serve as a benchmark as you start growing your own account. If not, search for terms related to your business and industry to find similar accounts.Ĭonduct a quick audit of related accounts to see what posts are getting the highest engagement, what popular hashtags they’re using, what their captions are, how often they post, and how quickly they’re growing. If you already know your top competitors, start by reviewing their Instagram profiles. Conduct a competitive analysis.Īfter you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting. Instagram makes it easy to define your audience. You can also take a look at your competitor’s followers. See who’s using and engaging with these hashtags and check out their profiles.

Don’t forget to consider factors like age, location, gender, income, interests, motivations, and pain points.ĭon’t know where to start? Monitor popular events and interest hashtags related to your business. If you have other marketing strategies in place, draw from those to keep your efforts consistent. Determine your Instagram target audience.ĭetermine the audience you want to reach before you begin marketing on Instagram.

#Fate of 60 years whearabout of pure hearts how to

If you know the why, you can know how to measure your performance and use Instagram Analytics tools.

It's less about the type of posts you share and more about why you're sharing them. And, guess what? Your Instagram can have multiple goals - you can post product images while also sharing user-generated content (UGC). Whatever the reason, be sure to define your Instagram goals first thing. (Many worldwide businesses or businesses with franchises do this, too.) Maybe you'd like to use Instagram to share user-generated content so that followers can see real people using your product or service as Orangetheory does. Perhaps you're on Instagram to simply build brand awareness by posting motivational quotes and fun visuals, like one of my favorite organizations, The Blurt Foundation. Maybe you're leveraging Instagram to share portfolio content so followers can see your product (or service) in action, like my esthetician, The Wicked Waxer. (Many ecommerce and physical products businesses are on Instagram for this reason.) Maybe you'd like to use your Instagram feed to post and sell your products to customers, like Anthropologie. because everyone else is.' To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment. Set your goals for Instagram.īefore you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular as the platform is, your answer shouldn't be, '. Start here to develop your brand’s own unique style. Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy.

Many businesses feel pressured to be present on every social media platform … and they forget about strategy.